Holidays are the most important time of the year for e-commerce businesses. Sales during Black Friday and Christmas can make up a significant amount of your annual sales.
We’re sharing our top 5 must-have e-commerce tools to help you take advantage of Christmas and new years and step up your marketing game today!
Utilize the top 5 types of e-commerce tools to boost sales during the important holiday season
1. Newsletter Tools
As you plan for marketing campaigns before major holiday sales, you can notify your existing customers through newsletter tools, as well as create an early-bird section for loyal customers, as 50% of sales are generated by repeat customers. This not only strengthens the brand impression and increases customer loyalty, but also exposes the marketing campaign at zero cost.
If you have your shop on an e-commerce platform such as Shopify, or BigCommerce, you can also consider adopting a newsletter tool that offers native app/plugin integration to have better compatibility and convenience.
2. Traffic Tracking Tools
In addition to communicating through newsletters, we also need to use traffic tracking tools such as Google Analytics and SimilarWeb to learn about the traffic sources of potential users and focus our communication efforts on the top-ranking traffic sources. Assuming that the main traffic sources are Instagram and organic traffic, we can post regularly on Instagram, and also strengthen the keyword management on the official website to explore more keywords and get more potential visitors to the site.
3. Marketing Tools
Integrate marketing tools to give consumers a more fulfilling shopping experience when they visit your e-commerce site!
Typically, most customers expect a fixed percentage discount with a coupon code. But you can go one step further by leveraging marketing tools that pops up when customer visits a specific page or adds a particular item to cart, and show special discounts. This provides an incentive to speed up their purchase and significantly increase your conversion rate.
We previously introduced two articles on marketing plugins for the WooCommerce platform, and there are many marketing campaign tools that support more than just the WooCommerce platform, so whether you use WooCommerce or not, feel free to check out the articles for more inspiration:
4. Customer Relationship Management (CRM) Tools
The end of each marketing campaign is the beginning of the next one. As an e-commerce owner, it is important to not only focus on conversion rate and return costs but also effectively manage the customer list accumulated from each campaign and use it for subsequent customer communication. For example, if a consumer buys a seasonal service for Christmas, when a new product is launched, you can find out the customer’s preferences and share tailored product information with them based on their previous shopping history.
5. Sizing Tools
Many e-commerce businesses often overlook the “cost of return”, thinking that consumers will not have any return problems post-purchase. While you double your sales during holiday campaigns, be mindful of proportional increase in returns that eats in your profit and increases customer support frustrations.
Most of the return problems come from incorrect “sizes“. Therefore, providing the correct size information on product pages, or even simply use size recommendation tools like Kiwi Sizing that can recommender customers a size to lower the possibility of purchasing the incorrect size. Lower returns means more profit and less support burden!
To Sum Up
Setting the goal of “increasing sales” of marketing campaigns is critical but it is also important to not ignore other operating costs such as increase in returns. We recommend to plan for holiday campaigns monthly in advance so you have time to build up an excitement with your customers.
We will continue to share the e-commerce trend and provide more business inspiration for your online business to stand out from the competition!
To reduce the return rate after a successful sale, we also recommend that you use Kiwi Sizing AI Size Recommender as a size chart tool. It will recommend the most suitable size of products for customers to reduce return rate, help you decrease the cost of the return, and to create a positive cycle of your e-commerce business.
- Official Website：https://www.kiwisizing.com/
- YouTube Tutorial：https://www.youtube.com/channel/UCQpP0NIIALWyMIa6NrFH3dw
- Demo Website：https://demo.kiwisizing.com/