Managing social media networks isn’t just about setting up accounts and sharing information. Instead, the goal should be to form and nurture connections with your audience on the platforms where they spend time, including Facebook, Instagram, YouTube, Twitter, and/or TikTok. This type of audience engagement is key to promoting brand awareness and growing your eCommerce business. But, of course, it takes a lot of effort to create high-quality content to achieve this purpose, as well as to schedule posts in different formats across multiple platforms.
That’s why we’ve put together a list of six tools that can help you do everything from creating eye-catching posts to scheduling them automatically and tracking the results. The following solutions are crucial for any social media marketer who wants to save time and improve the effectiveness of their brand’s online presence.
Canva is undoubtedly the most popular online design platform these days. It provides pre-made templates that let you easily create beautiful and appealing social media posts, including images and videos. Even an eCommerce beginner can easily design great-looking visuals for their social media accounts with Canva.
- A wide range of template types you can customize for your brand, including presentations, posts specifically sized for various social media platforms, flyers, logos, and more
- The drag-and-drop interface is easy to use, even for beginners
Whether you’re a one-person eCommerce operation or part of a larger business, Canva has a plan for you. Their pricing options range from free to up to $1,500 USD/month, with custom plans also available. The free version already offers many templates and materials, while the paid version adds extra features like the ability to remove an image’s background, resize designs, schedule social media content, control your team's access, and more.
Buffer is a social media management tool. It allows marketing staff to easily access data and metrics to understand what type of content to post and when. It also lets you easily respond to social media comments and messages all in one place, and to generate reports so you can track your performance across networks. Their suite of tools will help any social media marketer save time and improve results.
- Auto-scheduling content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn ahead of time, all from one central place
- Easy monitoring of post performance to help you optimize your social media marketing strategy
- The ability to engage your community and respond to potential customers across networks, all from the Buffer interface
Buffer's free plan lets you manage three social channels. The paid version, which is $5 USD/month, offers unlimited post scheduling, individual post analytics, hashtag suggestions, and more. Their affordable pricing model is perfect for eCommerce startups!
Posts that relate to trending topics or current events are likely to get more reach and engagement, as every marketer knows. BuzzSumo helps you discover these topics, giving you a better chance of generating high-performing content and even connecting with relevant influencers.
- A search function that lets you see what people are talking about in relation to a particular keyword or website
- A large database that makes it easy to discover topics, content, and questions that are currently trending
- An easy way to find influencers in your niche on different social media networks, including Facebook, Twitter, and YouTube
BuzzSumo has several different pricing options, ranging from free to $99 USD/month to $299 USD/month, all of which can be billed monthly or annually. They also have an enterprise option intended for larger brands. Each Buffer plan has its own feature limitations depending on the price, such as ten free searches a month for free users versus unlimited searches for paid users.
IFTTT (If This Then That) lets you connect one application, social media network, or device to another. You can do this through applets, which are like mini programs that make two tools or networks talk to each other. IFTTT has lots of pre-made applets you can use to automate certain social media tasks, like posting new YouTube videos to Tumbler, or syncing your Instagram images to a Pinterest board.
- A massive library of applets that others have created, which allow you to automatically save, store, or post content to social media networks based on triggers from other apps or platforms
- The option to create your own custom applets to simplify various social media tasks
Free users can create three applets of their own and turn on unlimited applets. Paid users ($3.40 USD/month) can create unlimited applets, including more advanced types, and access customer support.
Hootsuite is one of the leading social media management platforms and is currently used by more than 18 million social marketers. Hootsuite’s main function is to let you schedule social media posts in advance, allowing you to plan content weeks and even months ahead of time, all at once. They also offer tools to help you engage with your audience, and to monitor and analyze your social media presence more efficiently.
- A clear overview of posting schedules and campaigns across all platforms for more effective content planning
- One central place from which you can send personalized replies to comments and messages from users on different social platforms
- The ability to manage multiple social ad campaigns in one place, and to easily oversee the results so you can get the most out of your ad budget
Hootsuite doesn’t have a free plan. Their most affordable paid plan is $49 USD/month, which lets you do unlimited scheduling for up to ten social accounts. The price goes up to $599 USD/month from there, and custom solutions are also available. All of the plans offer a 30-day free trial.
Crowdfire is like a content robot that automatically posts to your social media when there’s an update on your eCommerce store or blog. It also curates super-relevant stories from across the Internet for you to easily schedule and share, taking much of the work out of content sourcing.
- A discovery section where you can find trending content that your audience will be interested in from thousands of sources
- A scheduling tool to automatically post social media updates from your own Shopify or Etsy site, or your WordPress or Medium blog
- Comprehensive tools to monitor all the data you need, including ROI, competitor analysis, and more, and to generate complete reports to help you refine your social media strategy
- Tracking of every mention, comment, and reply to better assist your followers, fans, or customers and to establish an excellent customer support experience
Crowdfire offers a free plan that can connect to Facebook, Twitter, Instagram, and LinkedIn, but is limited to three accounts. Paid plans range from $7.48 USD/month to $74.98 USD/month. These differ in the number of posts you can schedule, the metrics available, the ability to analyze competitors, and other factors.
Grow your eCommerce business through social media
Social media management is one of the most important marketing strategies for eCommerce businesses when it comes to increasing visibility and sales. But doing it right requires a lot of time and effort. Take advantage of the tools mentioned here to more easily generate and publish content, engage users, and track your progress. Start exploring these tools today to simplify your social media workflow and improve operational efficiency! Next, check out more digital marketing tips from Kiwi Sizing. Then, take a look at these four tips to help you start growing your business on Instagram.
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