Videos are an excellent way to engage customers and give them a better sense of your products on Shopify. Whether you’re showing off a product’s appearance or offering a tutorial, learning how to add a video to a product page in Shopify can increase conversions and improve the shopping experience. In fact, 80% of marketers credit video with increasing sales! Let’s take a look at three different ways to add video to Shopify product pages.
Adding Video to a Product Page With Shopify’s Editor
Shopify allows you to embed videos directly into product pages without needing any third-party apps.
- Access Your Shopify Admin: Log into your Shopify admin panel and go to Products in the left-hand menu.
- Select a Product: Click on the product for which you want to add a video.
- Embed a YouTube or Vimeo Link: To add a video, you need to have it uploaded on a platform like YouTube or Vimeo. Copy the URL of the video and click the “Insert Video” icon (it looks like a film strip) in the rich text editor. Paste the video link in the field provided.
This is a straightforward method to add video to Shopify product descriptions, but it requires you to host your video on an external platform.
Video Solutions With Shopify Apps
If you want more control over your video placement or need to host videos directly within Shopify, several apps can help. Shopify apps often allow for more customization and even provide analytics. These apps are especially useful if you want to integrate multiple videos into your product listings or have more advanced video functionality, such as autoplay features. To add video this way, all you need to do is choose an app and follow its instructions.
Include a Video on a Product Page With HTML Embedding
For those familiar with basic coding, you can manually add video content by embedding the HTML code. This method gives you more control over how the video appears on the page and is another option if you don’t want to rely on an app.
- Upload Your Video: Host your video on YouTube, Vimeo, or any other video platform.
- Get the Embed Code: On YouTube or Vimeo, click “Share”, and select “Embed” to copy the HTML code.
- Add to Shopify: In the Shopify product description field, switch from the default editor to the HTML editor by clicking the <> icon. Paste the embed code where you want the video to appear.
This method is helpful if you want to embed a video in a specific part of your product page, such as at the bottom of the description or alongside product images.
Why Add Video to Shopify Product Pages?
Adding videos to your Shopify product pages can help elevate your customer experience and drive sales. When deciding which method to use, consider how you want to present your video content and the needs of your customers. If you’re already using size charts in your Shopify store, there’s another easy way to add video to Shopify product pages: using Kiwi!
Kiwi allows you to seamlessly integrate videos directly into your size charts, which shows customers how to measure or choose the correct size for your products, reduces returns, and increases satisfaction. Reach out today to find out more about how we can help enhance your customers’ shopping experience.
