6 of the Best Shopify Fonts for a Clothing Brand

Do you want to know the best Shopify fonts for your clothing brand? Discover six of the top typefaces and which types of apparel they complement best.
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Marketing

Last updated on January 20, 2025

A funny thing happens when you start a business and become a brand ambassador: You can find yourself agonizing over or getting excited about fonts (of all things)! Surely, every real e-commerce entrepreneur has asked themselves what the best Shopify fonts are for their clothing brand.

Wonder no more! This brief list presents which typefaces work best for selling apparel on the platform.

Which Are the Best Shopify Fonts for Your Clothing Brand?

What are the best Shopify fonts for selling clothes?

Ready to boost your brand image like other successful stores on Shopify? Try one of these six impactful fonts.

1. Georgia

Georgia mixes readability and subtle class. Interestingly, sans serif fonts have become popular for their clean and modern feel. Therefore, a serif typeface with additional flourishes like Georgia could stand out from the crowd and give you a more distinguished aura if that fits your brand. If you’re feeling adventurous, try Georgia Pro for extra flair.

2. Helvetica

A solid sans serif font that never gets old is Helvetica. It brings a minimalist and contemporary style that matches athleisure and sporty brands. 

Helvetic is also somewhat bold with its thicker lines. The typeface is also quite versatile, making it great for font pairings. If you use distinct fonts for different brand lines, consider matching Helvetica with a serif font. 

3. Roboto

Roboto is lightweight, sleek, and slightly taller than other fonts. The vibe it emanates is even a bit more professional. Think of it like Helvetica after it goes on a diet and starts doing Pilates.

Roboto’s legibility is a hallmark, especially on small devices. Keep that point in mind when you consider that so much shopping occurs on mobile phones. Take Roboto for a spin when selling trendy contemporary clothing and use a matching theme on Shopify.

4. Poppins

Poppins is chic and has a touch of wild abandon. She’s your bestie going out for a night on the town in her little black dress. Poppins may be the best Shopify font for your clothing brand if you have a cosmopolitan verve to your line.

5. Playfair Display

Another serif font that’s popular on Shopify is Playfair Display. It ups the ante on the sophistication but has an enticing undertone. Think elegant evening gowns or sensual lingerie.

6. Overlock

What are the best fonts to use for selling clothes on Shopify?

Overlock gives off a classic and traditional aesthetic, particularly of the European variety. It emulates the Overlock sewing technique and has warm, rounded shapes. Don’t overlook Overlock if you sell vintage items.

7. Josefin Slab

For an eclectic feel mixing retro and modern, Josefin Slab is a winner. This font is a standout that uses a slab-serif format. The intriguing blend of characteristics makes Josefin Slab elegant and self-assured.

Incorporate the Best Shopify Fonts for Your Clothing Brand Into Your Online Store

Of course, choosing the right typefaces is just one small part of creating a successful online shop. To attract and retain customers, you also need to be able to adjust those fonts and other helpful shopping elements, including interactive sizing charts. Find out how easy it is to customize your store’s sizing charts while using the best Shopify fonts for your clothing brand by getting the Kiwi Sizing plugin. Contact us today to see how we can help you boost customer satisfaction.

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