A successful company doesn’t come about by accident — you need actionable objectives to thrive. What are good business goals for an e-commerce apparel business? Find out a few of the top goals here.
How To Set Good Business Goals for Your E-Commerce Apparel Business
Business experts list ineffective planning as a top reason new companies fail. Use the ideas in this article as a starting point and then make those objectives SMART:
- Specific: Instead of being generic (“We want everyone to know our brand”), the goal is precise and unambiguous (“We want to be #1 in the athleisure category in our region”).
- Measurable: You should be able to use data and figures to determine when you’ve met the goal.
- Attainable: The goal must be realistic and achievable.
- Relevant: The goal aligns with the greater vision and mission of your team.
- Time-Based: You have a deadline for reaching the goal.
A great goal to start with is setting a schedule for continually creating new goals or updating existing ones. After each month, quarter, and fiscal year, review your objectives to see how to adapt them or if you need new ones. Good goals keep you on track as you determine the cost of starting a clothing brand and what it takes to sustain a growing enterprise.
Top Long-Term Goals for a Fashion Business
A strong apparel company builds brand loyalty with repeat customers, so implement strategies that increase your customer lifetime value. Focus first on retaining existing customers instead of only going after new ones. For example, you could try seasonal promotions, after-sales support, and loyalty programs to encourage repeat purchases. Fit-related returns are a major reason for lost repeat customers. Using Kiwi Sizing helps reduce size confusion, building trust and loyalty.
Once you’ve established yourself in one physical region or market sector, consider expanding into new markets to push growth.
Achieving these important long-term goals for a fashion business requires you to have a platform that can grow with you, so choose carefully. Many entrepreneurs have found that Shopify is the best option for an e-commerce apparel store.
Some of the Best Short-Term Goals for a Clothing Business
One of the first short-term goals for a clothing business should be to enhance the user experience. The easier and more pleasurable you make it for customers to shop with you, the more likely they will be to buy from you repeatedly. Make sure your site works seamlessly on mobile devices. Also, use apps like Kiwi Sizing’s intuitive sizing charts to simplify viewing garments from all angles and sizing them correctly.
Concentrate on increasing your conversion rate. It’s exciting to see your Shopify store is getting many visitors, but how many are actually buying from you? Use A/B testing of different site features to decide what moves people through the funnel.
Another worthwhile goal is to automate routine processes. Tasks involving inventory, customer service, and accounts payable can eat up your time and capital. Research automated tools and Shopify apps that use artificial intelligence to increase the speed and efficiency of repetitive tasks. These will save you time and money in the long run.
Reach the Business Goals for Your E-Commerce Apparel Business With Kiwi Sizing
Once you’ve set your goals, you need the tools to make them a reality. For example, a great user experience means your customers can easily find the right size on your site.
Struggling with sizing issues in your apparel business? Kiwi Sizing helps Shopify merchants reduce returns, boost conversions, and enhance the customer experience. Contact us to learn more so you can reach your business goals with your e-commerce apparel business.
