Learn how to add a video to a product page in Shopify. Adding video to Shopify product descriptions enhances your customers’ shopping experience.
Videos are an excellent way to engage customers and give them a better sense of your products on Shopify. Whether you’re showing off a product’s appearance or offering a tutorial, learning how to insert a video to a product page in Shopify can increase conversions and improve the shopping experience. In fact, 80% of marketers credit video with increasing sales! Let’s take a look at three different ways to add video to Shopify product pages.
How To Insert a Video to a Product Page With Shopify’s Editor
Shopify allows you to embed videos directly into product pages without needing any third-party apps. Shopify’s built-in editor supports video embeds from platforms like YouTube and Vimeo. However, you can’t upload a video file on Shopify directly (like .mp4 or .mov) to the product description without using Shopify Files or an app. Hosting videos externally ensures faster load times and consistent playback across devices.
To insert a video on Shopify with the built-in editor, follow these steps:
1. Access Your Shopify Admin
Log into your Shopify admin panel and go to Products in the left-hand menu.
2. Select a Product
Click on the product for which you want to add a video. In the product editor, scroll down to the Description field and click the film-strip icon in the toolbar. A pop-up window will appear asking for the video link. Paste your YouTube or Vimeo URL, then click Insert Video. You’ll see a preview appear right in your text editor.
3. Embed a YouTube or Vimeo Link
To add a video, you need to have it uploaded on a platform like YouTube or Vimeo. Copy the URL of the video and click the “Insert Video” icon (it looks like a film strip) in the rich text editor. Paste the video link in the field provided.
You can drag and drop the video block or cut and paste the embed snippet to place the video before or after certain text. Consider placing it right below your first product image or near the call-to-action to maximize engagement.
4. (Optional) Use Best Practices for Performance and Conversion
Keep product videos short—ideally under 90 seconds. Add captions so customers can understand the content even with the sound off. A clear thumbnail and fast-loading video help maintain a smooth shopping experience.
This is a straightforward method to add video to Shopify product descriptions, but it requires you to host your video on an external platform.
How To Insert a Video on Shopify With HTML Embedding
For those familiar with basic coding, you can manually add video content by embedding the HTML code. This method gives you more control over how the video appears on the page and is another option if you don’t want to rely on an app.
- Upload Your Video: Host your video on YouTube, Vimeo, or any other video platform.
- Get the Embed Code: On YouTube or Vimeo, click “Share”, and select “Embed” to copy the HTML code.
- Add to Shopify: In the Shopify product description field, switch from the default editor to the HTML editor by clicking the <> icon. Paste the embed code where you want the video to appear.
This method is helpful if you want to embed a video in a specific part of your product page, such as at the bottom of the description or alongside product images.
How To Insert a Video With Shopify Apps
If you want more control over your video placement or need to host videos directly within Shopify, several apps can help. Shopify apps often allow for more customization and even provide analytics.
These apps are especially useful if you want to integrate multiple videos into your product listings or have more advanced video functionality, such as autoplay features. To add a video this way, all you need to do is choose an app and follow its instructions.
Why Add Video to Shopify Product Pages?
Adding videos to your Shopify product pages can help elevate your customer experience and drive sales. When deciding which method to use, consider how you want to present your video content and the needs of your customers. If you’re already using size charts in your Shopify store, there’s another easy way to add video to Shopify product pages: using Kiwi!
Kiwi allows you to seamlessly integrate videos directly into your size charts, which shows customers how to measure or choose the correct size for your products, reduces returns, and increases satisfaction. Reach out today to find out more about how we can help enhance your customers’ shopping experience.
