When buying dresses online, it is important to take accurate measurements to ensure a better fit.

You can measure a dress to find its size and length by laying it on a flat surface and using a measuring tape. Dress sizes are different at most stores. You can also measure your body to figure out which sizes work best for you. It's easy to take these measurements and well worth your time.

Steps to Measure a Dress

How to Measure a Dress? Kiwi Sizing - Improve conversion and lower returns.
  • Chest: Place the tape close under the armhole and measure from side seam to side seam.
  • Waist: This is the narrowest part at the waist. Place the tape from side to side directly at the waistline.
  • Hip: Place the tape approximately 7–9 inches below the natural waistline and measure from side to side at the hip line.
  • Flare: This is length of the flare of your dress. Flare is the bottom wide length of your dress.
  • Strap to Hem: This is length from the top of the strap down to the hem.
  • Waist to Hem: This is length from the top of the waistband to the bottom of the hemline.‍

Steps to Measure Your Body

How to Measure a Dress? Kiwi Sizing - Improve conversion and lower returns.
  • Measure your chest: Stand up straight with your arms hang down in a relaxed, natural pose. Measure around the fullest part of your chest. Tight up under the armpits and over the shoulder blades.
  • Measure your waist: Stand up straight in a relaxed, normal position. Run the tape around the narrowest part of your natural waist. This is usually where the belly button is.
  • Measure your hips: Stand with your feet together. Measure around the fullest part of your hips and rear. This is typically midway between your crotch and your belly button.

Tips for Taking Measurements

  • For dress measuring, take all measurements lying flat on a clean floor or table because hanging clothes can stretch as you measure.
  • For body measuring, keep the measuring tape snug but not too tight. If you do it too tight then you'll get the wrong measurements and your dress won't fit properly.
  • Measure twice to ensure the most accurate measurement.
  • Record measurement to the nearest ¼ inch. Remember that lying flat measurements are generally doubled (e.g., lying flat waist of 13.5″ can be understood as a 27″ waist) so a ¼ inch could make a difference.
  • Always choose the larger size if your measurements come between two sizes, especially when you're ordering online.
  • Each country has its own sizing standards. No worries, you can choose the size based on your measurements and find the corresponding sizes on different size charts.

To reduce the return rate after a successful sale, we also recommend that you use Kiwi Sizing AI Size Recommender as a size chart tool. It will recommend the most suitable size of products for customers to reduce return rate, help you decrease the cost of the return, and to create a positive cycle of your e-commerce business.