Unlocking Your Clothing Business Potential: Strategies for Scaling Your Ecommerce Store

To achieve your short-term and long-term goals in this business, there's a need for steady and increasing revenue growth.
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Last updated on September 20, 2022

Your love for clothes and fashion shouldn’t make starting an online clothing business difficult. It should keep you motivated in this highly competitive industry. However, passion without setting the right techniques in motion doesn’t go far in this business. To achieve your short-term and long-term goals in this business, there’s a need for steady and increasing revenue growth. You’ve got an e-commerce clothing business in place; how about we help you scale it up to revenue-generating merchandise?

Build Your e-commerce Brand On A Solid Foundation

Running your clothing business with a clear vision helps you envisage your success journey. Alongside a clear vision is understanding your target audience by learning from your biggest competitors. For this to happen successfully, you’d have to narrow your products and services to ensure longevity. Decide if you’d rather be a print-on-demand, dropshipping, private label, or custom-top e-commerce clothing business. With the right apparel products or services in place, your business should be ready for an all-time boost.

Get Familiar With Your e-commerce Metrics & KPIs

How To Scale Up Your e-commerce Clothing Business
Photo by Luke Chesser / Unsplash

Again, without a goal or vision, accountability, progress, and growth would be far from your clothing business. With the goals in place, getting on top of your e-commerce metrics and KPIs is next on the list. For starters, keep tabs on your business’s retention metrics like the purchase time-lapse and customer lifetime value (CLV). After which monitoring on-site engagement from new users, bounce rate, page activities/responses, and how long potential shoppers stay on these pages.

Potential Shoppers’ Evaluation

Retaining existing customers should be your priority, however, scouting for potential shoppers helps you scale up your clothing business. With the best conversion strategies in place, you could convert traffic to potential shoppers in your e-commerce store. Leading e-commerce clothing businesses monitor their clicks and first-time visitors’ activity to drive new shoppers (traffic) into their stores. This is why evaluating your searchers from Google adsFacebook adsYouTube, and affiliate marketing increases your chances of scaling up the store.

Implement Strategies To Track Customer’s Satisfaction

Accessing your customers’ satisfactory rate over time is a major element to effectively scale up your e-commerce clothing business. With the right strategies to receive and evaluate feedback from your customers, your business gets tips on how to serve the marketplace better. An average customer shops for high-quality, affordable, and good shipping services. When your brand falls short in any of these factors, it tells on the customer’s rating. Take advantage of SEO search loopholes as well as competitor’s newsletters to get a wider scope of consumers’ market needs.

Watch Your Competitors Closely

How To Scale Up Your e-commerce Clothing Business
Photo by Austin Distel / Unsplash

Tracking your biggest competitors is the best source for maintaining relevance as an up-to-date clothing store. Also, watching their activities closely would help your business spy on high demand products, services, and advertising strategies. One pro-tip for tracking your competitors aside from subscribing to their newsletters is watching out for their traffic sources. By notifying yourself when they drop a new product, you’d have access to the keywords and e-commerce backlinks on every clothing item.

Upgrade Your Current Fulfillment To Increase Demand

In your quest to scale up your clothing business, do you have the appropriate fulfillment strategy in place to accommodate increasing demand? Perhaps before now, you run a print-on-demand only, however, scaling up would require you to invest in branded packaging to meet leading standards.  Meanwhile, fulfillment strategies vary and are customary to each aspect of the e-commerce clothing marketplace. Startups could negotiate favorable contracts with third-party fulfillment services to save costs.

Scale Up & Upgrade Your e-commerce Marketing

Introducing content marketing to your marketing strategy is a great way to scale up your clothing business. Just as featuring blog posts on your e-commerce website helps your customers get more value from your brand. Also, providing the latest product releases, new arrivals, and discount offers via email listing is another way to keep content flowing. The guest post section of your blog also extends your marketing reach by creating backlinks to your website to increase visitors and buyers.

Monitor Cost Due To Return Orders

Spending time on product returns could rob you of valuable business deals and transactions. In as much as return orders are inevitable in this industry, you could monitor and manage them to save cost. Kiwi Sizing provides your e-commerce store with sizing tools to help reduce product returns leaving you with enough time to scale up your business. In the e-commerce clothing business, sizing is everything! When your customers are satisfied with their preferred size, you cut down loss due to product returns.


Increasing your revenue in the e-commerce industry requires using up-to-date strategies. The above pro-tip are proven strategies that have helped several e-commerce fashion stores scale up their businesses. If utilized appropriately in your brand, expect to record a steady improvement in sales, awareness, and customer satisfaction feedback on your products and services.

Read more: Top 3 Impacts on Your e-Commerce Business if You Ignore the Cost of Return


To reduce the return rate after a successful sale, we also recommend that you can create a size chart with unit conversion to make your customers pick the unit they are most comfortable to think in to make a purchase decision.

Or use Kiwi Sizing AI Size Recommender as a size chart tool. It will recommend the most suitable size of products for customers to reduce return rate, help you decrease the cost of the return, and to create a positive cycle of your e-commerce business.

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Personalized Size Recommendations on your Shopify Stores