A picture is worth a thousand words, but when it comes to selling clothes, a good picture might be worth more. That’s why it is important to understand how to take pictures of clothes to sell on Shopify effectively.
When you sell clothing, you’re selling more than just a functional item; you’re selling an image. Your customers need to be able to envision themselves in the clothes and think about how they might wear and style the items, as well as how they fit on their bodies. This means that photographing clothing can make or break your success.
How to Photograph Clothing to Sell
The first step in photographing clothing is preparation. In addition to a strong brand identity, your clothing needs to look great in pictures. Ensure your garments are clean, wrinkle-free, and presented at their best.Â
Natural light is your best friend. If possible, photograph your clothes near a large window during the day. If natural light isn’t available, use softbox lighting to evenly illuminate the garment without harsh shadows. A plain, neutral background works best. White or light gray is ideal as it keeps the focus on the clothing. You can achieve this with a clean wall or a backdrop.
You want clear, detailed images, but you don’t have to use a high-end camera to get them while photographing clothing to sell. Today’s smartphone cameras create great images. Just make sure that the lens is clean, and don’t use any filters that change the colors or enhance the image too much.
Maintain a consistent style and setup for all your photos. This creates a cohesive look on your Shopify store and helps build your brand.
What is the Best Way to Photograph Clothes to Sell?
The best way to photograph clothes to sell is by using a mannequin or a model, but there are effective alternatives if those aren’t available.
Using a Mannequin
If you have access to a mannequin, it can give you a great look for your clothes without needing to spend lots of money.
Using Models
While this can be more expensive, using live models can significantly enhance the appeal of your clothing. Models can showcase how the clothes fit and move, providing a realistic view for potential buyers.
How To Take Pictures of Clothes To Sell Without a Mannequin
Not everyone has access to a mannequin, but that shouldn’t stop you from taking excellent photos of your clothes. Flat-lay photography and hanging the garments work well.
Flat-Lay Photography
Lay the garment flat on a clean surface. Ensure the item is neatly arranged, without wrinkles or creases. Shoot from above to capture a clear, full view.
Hanging Garments
Hanging clothes on a simple hanger against a plain background is another effective method. Take care to center the hanger so that the garment hangs straight without any distortion.
Use Props
You can also use props like hangers, clips, or even stylish decor to add context and flair to your photos. Be mindful not to overcrowd the image; the focus should remain on the clothing.
Why You Should Know How To Take Pictures of Clothes To Sell on Shopify
Photographing clothing for Shopify doesn’t require expensive equipment or a professional studio. With the right techniques and a bit of creativity, you can create appealing and high-quality images that attract customers and drive sales.
Combine knowing how to take pictures of clothes to sell with an easy-to-use Shopify store that has helpful plugins like the Kiwi Sizing tool, and you’ll be on your way to a user-friendly shopping experience that your customers will love. Contact us for more information or download our app today!
