5 Well-Known Shopify Clothing Brands and What We Can Learn From Them

Find out how five well-known Shopify clothing brands sustain successful online stores. Learn how to use similar strategies to establish a winning brand.
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Marketing

Last updated on February 1, 2025

Analyzing your competitors and market is one of the best ways to uncover winning trends and successful business tactics. Therefore, if you’re running an online apparel company, you need to investigate top Shopify clothing brands.

We’ll give you a leg up by reviewing well-known Shopify apparel stores and identifying key lessons you can use to enhance your own online store. 

What Pointers Can You Learn From 5 Successful Shopify Clothing Brands?

Can studying other Shopify clothing brands help me succeed?

The following brands have used smart strategies to garner millions (or even billions!) in sales. 

1. Steve Madden

Like many others, Steve Madden offers discounts for a customer’s first purchase. It also promotes loyalty programs with perks for repeat customers. Include rebates, coupons, and rewards programs in your online store.

Another creative strategy Steve Madden uses is to encourage customers to resell used items from its brand on the SM Rebooted page. If you deal in new apparel, you may also want to set up a marketplace that lets customers resell their gently used clothing on your site for a transaction fee.

2. Fashion Nova

Fashion Nova is a Shopify clothing brand that embraces engaging and interactive methods for sharing discounts with potential customers. For example, the sale countdown timer creates a sense of urgency. 

Another effective technique is when visitors get a popup for a mystery deal in the form of an on-screen “scratch-off ticket.” The user drags the mouse across the digital coupon to uncover the promotion, which is more engaging than a simple banner.

Look for ways to make your site more interactive. In particular, think about which visuals, buttons, or even games might keep shoppers on the page longer and draw more attention to your promotions.

3. Taylor Stitch

Taylor Stitch leans into making the user experience as smooth as possible. A/B testing has helped this Shopify clothing brand discover which site features and ads draw the most attention without cluttering the site. 

The company also knows how to marry modern values with its classic aesthetic. Its Re-Stitch program highlights the commitment to sustainability, where customers can send in clothes for repair or resale. 

The Workshop page is an innovative system for crowdfunding new designs, which builds a sense of community and taps into what its core clientele wants. Seek out similarly innovative methods for engaging with your audience, which could uncover another revenue source. 

4. Good American

World-renowned influencer Khloe Kardashian is behind Good American, but that’s not the only reason this Shopify clothing brand is thriving. The company focuses on size inclusivity and matches that vision with creative marketing and a strong social media presence. Imitate this approach by spotlighting your top looks on social media and including links to shop the look on your site.

Good American also highlights style icons of different body types, from Cindy Crawford to Queen Latifah. When practical, try to work with influencers or micro-influencers who embody the spirit of your brand.

5. Gymshark

This athletic apparel company does a fantastic job of highlighting its brand story and philosophy. In particular, the site provides helpful blog content that shares practical health and exercise tips its core audience will be looking for. 

Such content creates a natural segue for featuring its products. Consider regularly posting a brand blog with value-adding content to attract more attention to your website and merchandise.

Of course, you can learn even more as you examine other successful Shopify clothing brands. Keep your eyes open for emerging trends and techniques to stay competitive.

Can I Start My Own Clothing Brand on Shopify?

What should I know before starting my own Shopify clothing brand?

Yes, you can start a clothing brand on Shopify by signing up for an account with a free trial. Select a plan, choose a theme, and add your clothing products to your site. You’ll also need to set up payment and shipping options for your customers. 

How Many Clothing Brands Are on Shopify? 

According to recent reports, over 528,000 clothing stores were on Shopify. In fact, apparel is the leading category for the 5 million+ Shopify stores. 

Is Shopify the Best for a Clothing Brand?

Shopify is one of the best platforms for selling apparel, which is why there are over half a million Shopify clothing brands. Sales for companies across the platform continue to increase, with a 24% jump in Black Friday/Cyber Monday sales in 2024 over 2023.

A Shopify site is easy to set up with many native features to help you customize your digital store and scale with demand. Helpful plugins and apps, such as the Kiwi Size Chart & Recommender, further improve user experience and site management.

What Makes a Good Shopify Apparel Store?

A thriving online store needs:

  • A strong brand with a clear vision, mission, and identity
  • A way to solve or simplify a challenge for your target audience
  • An attractive layout that’s easy for customers to use
  • A recognizable presence with impactful branding, including memorable imagery and appropriate fonts

Include these points in your business plan to plot a strong e-commerce strategy.

Kiwi Sizing Helps Shopify Clothing Brands Provide a World-Class Experience

Leading apparel companies do whatever they can to make the shopping experience seamless. The Kiwi Sizing app helps you do the same so you can compete with the big dogs in the market. With accurate and easy-to-use charts, shoppers can pick the right item the first time, earning you happy customers and fewer returns. Contact us today to see how we can support your journey to becoming one of the top Shopify clothing brands.

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