Interview

We interviewed with Maiden Lane, a high-end women fashion boutique in Taipei, Taiwan. They shared their experiences in opening a new brand online and with a physical store, digital operation, and practical lessons they've learned throughout the years.

七年前，決定踏入服裝電商領域，初期 Maiden Lane 認為歐美系品牌在台灣多數是代購為主，因此決定深入利基市場，因為想與競爭對手有所區隔，且認為直接與品牌商批貨更能維持貨源穩定，最後決定直接透過採購的方式，將有名的歐美品牌引進台灣。