Size Chart is a must have for any e-commerce stores selling clothing. Without it, shopping online is like walking in the dark.
The problem is we often see poor size charts that are either a direct image from suppliers so each product page may have inconsistent styles. Most are also unoptimized due to lacking the unit conversion feature.
Why do you need to support unit conversion?
The biggest advantage here is that your customers can pick the unit they are most comfortable to think in to make a purchase decision. For example, people in the US are often more used to using inches while most people around the world can only understand centimeters. As your shoppers are likely more multi-national, it is a must to support both in order to further improve the conversion.
Even more important, it is extremely simple to set up the unit conversion using Kiwi Sizing once you have a sizing table set up.
Video: How to set up “inches/cm” unit conversion to improve conversion
Lets see how that works!
1. One simple step: Add units to the table
First you need a size table created. See our previous post for the process.
Once you have the table, click "Edit table" to open the table editor. Then you can see the "Table Unit conversion" button in the table editor.
Click on it to bring up the unit selection menu. Here you can select different units conversion options.
Select one then you will see unit conversion instantly show up!
Now you're done and remember to save your changes!
Can I have different units in the same table?
If you happen to have multiple different units in the same table, that is also possible! Click on the black box on top right to switch to the advanced mode. Then you will see black arrows showing up on the table editor.
You can use them to set up units on individual row or column!
Once you set up you will also see the conversion button changing to "imperial" and "metric".
Now save your setting.
Are there other ways the unit conversion can look?
yes! The app supports 3 ways the conversions can be shown.
Click on Settings > Size Chart > Table, you will see "Unit conversion display mode" option.
You've already seen how conversion button look. Here is what inline text look:
And inline cell:
With unit conversions, you customers no longer need to convert the numbers themselves using calculators. And you will avoid losing sale because of customers who are only familiar with 1 unit.
Get started today and optimize your size chart with unit conversions! There's no excuse not to have one if the set up is so simple and requires no coding experience at all.
See how other shops are using Kiwi Sizing:
We are trusted by thousands of Shopify stores with over 400 5-star reviews. Try it now for free and start reducing unnecessary returns.
- YouTube Tutorials：https://www.youtube.com/channel/UCQpP0NIIALWyMIa6NrFH3dw
- Demo shop：https://demo.kiwisizing.com/