As of 2024, just over 298,000 clothing manufacturers are operating worldwide. To stand out in this crowd, clothing designers and retailers need a brand identity that sells. Learning how to describe a clothing brand in a way that makes a solid connection with your customer base builds brand loyalty and drives sales.
What Makes a Good Clothing Brand Description?
Whether you are selling your private label or someone else’s brand, you need your customers to understand what to expect from the clothing brands you sell. A good brand description accomplishes this in several ways.
Tells a Story
Many online businesses struggle to make a personal connection with customers they will never see or speak to in person. Telling your brand story helps make that connection.
What is the origin of the brand? What inspired its name? Why does it use the logos and taglines it uses? How does that relate to the products your customers want to buy?
Explains the Brand’s Values
More than half of consumers say they are loyal to brands that take a public stance on societal events. However, brand values aren’t just about how a brand feels about world events.
Business-related values, such as a strong commitment to customer service, use of environmentally friendly materials, fair trade practices, and high quality standards, also matter. When you include information about a brand’s values in your clothing brand description, customers are more likely to make a purchase.
Is Cohesive With Product Descriptions
Brand descriptions should include similar language to the copy for the brand’s products. Use the same descriptive terms, tone, and personality. If you describe the brand as fun and flirty, then the tone for that brand’s product descriptions should also be fun and flirty.
Focuses on What’s Relevant to the Customer
There are aspects of a brand important to company management, marketers, or distributors that customers may not care about. Brand descriptions should focus on the aspects of the brand that are important to customers, such as price, quality, materials, and designs.
Incorporates Search Engine Optimization
When customers search for products online, they often are looking for things such as “environmentally friendly.” Including these terms in your brand descriptions helps your store rank higher in search engines, attracting more potential customers.
Avoids Unnecessary Slang and Jargon
Using familiar language customers may find in fashion magazines is a good practice to describe a clothing brand. However, avoid using industry slang and jargon that customers may not understand.
How Do You Write a Description of a Clothing Brand?
To write a good clothing brand description, you need to know who your customers are, what they want and need from their fashion, and how the brands you sell can meet those needs. Identify the brand’s key features and values: What sort of materials do they use? What makes the products unique?
Ask yourself how your customers will look and feel when wearing clothing from that brand. Take the answers to these questions and distill them into a brief, punchy statement that is memorable and informative. If you need inspiration, look at clothing brand description examples from your top competitors.
Ready to Improve the Customer Experience?
Learning how to describe a clothing brand will make shopping at your e-commerce store a better experience for your customers. Adding Kiwi Sizing’s Shopify tools to your site will further enhance their experience by helping them achieve the perfect fit. Contact us today to find out more.
