For businesses wondering how to sell clothes on Shopify successfully, there are lots of smart strategies to employ. The key is to select the best methods for your business and its needs, which requires a bit of thought and consideration.
Remember, no two online clothing retailers are alike. That can mean that your strategy will vary greatly from that of your competitors, even when they’ve achieved success with their methods. Regardless of the methodology you employ, the following tips can help your business reach great new heights online.
Target Products to the Correct Audience
Target audiences must consist of those consumers who will be most interested in the clothing that your business offers. By identifying the correct target audience, you can enjoy greater efficiency when it comes to your online store’s marketing endeavors.
Generally, it’s best to have an idea of your preferred target audience when first researching how to sell clothing on Shopify.
When researching prospective audiences, there are a few key demographic factors to consider:
- Income level
- Personal interests
You can also segment your target audience for a bigger impact. For instance, your approach may differ between older and younger customers, which means you might want to segment customers according to age.
Research Different Suppliers
Suppliers can make or break an online clothing business. Consider that paying too much for supplies can make it harder to turn a profit. On the other hand, skimping on quality materials and supplies can leave your customers dissatisfied, which will negatively affect your business’s bottom line.
These common issues are a great reason why you must carefully select suppliers when researching how to start a clothing brand with Shopify. The right supplier will offer materials at a price commensurate with the quality of the items. The price of materials should also enable retailers to generate decent profits as compared to operating costs.
Make Online Shopping Fun (and Easy)
No customer wants a boring experience when shopping online, which is why your site must be dynamic. Be sure to include lots of pictures of your apparel, as well as videos featuring your clothing, to entice visitors to make a purchase. And because online shoppers always appreciate a convenient experience, tools like apparel size recommenders make it easy to find the perfect fit.
The overall goal is to offer the best possible experience. This entails providing convenient shopping within an interesting online environment.
Develop a Marketing Strategy for How To Sell Clothes on Shopify
Even the best online retailers will languish if they don’t market their products effectively. In this case, online marketing is a major consideration, as it can spread the word about your clothing store and its products.
Search engine optimization is a major factor when it comes to online marketing. SEO entails selecting the right keywords and using other proven practices to get your eCommerce store at the top of the search results pages. Keep in mind that consumers only tend to view the first few entries on the first search results pages.
There are other useful marketing methods to consider, including:
- Creating a presence on the social media platforms your target audience uses
- Using monitoring tools to determine metrics like website visitors and sales conversions
- Developing online content that is unique, informative, and entertaining
- Adjusting your marketing strategy as needed if you’re not getting the result you want
Along with organic SEO, some companies also invest in paid advertising. With these ads, you must pay a fee every time a consumer clicks on one, which can help you increase sales while you wait for your organic advertising methods to take effect.
Set the Appropriate Prices
Pricing is a particularly challenging aspect when it comes to how to start a Shopify clothing store. Setting prices too low will cause you to lose money, while setting prices too high will turn off customers.
In order to choose the best possible price, consider how much it costs you to make a garment or piece of apparel. From here, multiply that price by 2 to get the appropriate retail price. If you want to factor in taxes, multiply the manufacturing costs by 2.5.
There are more advanced methods you can employ, but using these formulas will give you a solid baseline to start with. At that point, you can determine whether your goods can be set at a higher price without impacting your bottom line.
Connect With Customers on Social Media
According to Sprout Social, a whopping 68% of consumers claim to follow businesses and brands on social media platforms. As a result, social media marketing must factor into your selling strategy. Consider that social media allows you to address several crucial factors in online success.
For existing customers, social media helps you deepen connections. It also allows you to reach out to new customers and introduce them to your apparel. Finally, establishing a presence on social media ensures that you can address any complaints in a timely and efficient manner.
Encourage Customers To Return to Your Shopify Store
Customer loyalty is another important aspect of online retail success. Accordingly, online clothing retailers must encourage customer loyalty as much as possible. While your strategy may be unique, here are a few helpful methods to consider:
- Be quick to address (and remedy) poor customer experiences
- Offer specials and discounts for customers who spend a certain dollar amount
- Personalize the shopping experience to the needs and preferences of customers
- Create a loyalty program and encourage visitors to sign up
- Use emails to follow up should customers abandon shopping carts
- Make it easy for customers to contact your business as needed
Online shoppers want to know that the businesses they patronize appreciate them. Accordingly, great customer service can be highly beneficial when starting a Shopify clothing store.
Your Shopify Clothing Store Must Have the Right Tools
Now that you have a better understanding of how to sell clothes on Shopify, the next step is to build your shopping portal. For clothing retailers, Kiwi Sizing offers invaluable tools to make the customer experience a positive one. Please contact us for more information on how we can help you.