In this article, you’ll find
- What Is a Fit Finder?
- 5 Benefits of Using a Fit Finder for Your E-commerce Business
- How To Implement a Fit Finder In Your E-Commerce Business
- Tips For Maximizing Your Fit Finder’s Benefits
Are you an apparel, accessories, or footwear retailer? Then this article is for you!
Today, there are approximately 12 to 24 million online stores all across the globe. But unfortunately, 90% of e-commerce businesses fail to make a mark. A whopping number! But why is this? Because they cannot gain the edge necessary to survive the competitive era we live in.
However, there is one powerful tool that you can embrace to stand out from your competitors. Whether you are selling fashionable clothes, footwear, or even accessories, a fit finder can be a game-changer. It not only takes the customer experience to the next level but can also boost your bottom line.
What is it? Do you need it? All this and more are coming right up.
In this blog, we will dig deeper into everything about the fit finder and walk you through its top 5 benefits for your e-commerce business. Keep reading till the end to know all about it!
What is a Fit Finder?
Imagine this scenario. You are on the lookout for impeccable formal wear for an upcoming conference. You want to look your best, of course, so you sift through your favorite e-commerce websites to find the perfect look.
However, you notice that sizes are not universal across brands. Even various styles available today may fit differently, which can get quite overwhelming, to say the least.
This is where a fit finder comes to the rescue.
Here, all you will have to do is input your height, weight, and other body measurements into the tool’s interface, and it will display the best fit for you. That’s it. No taking a measuring tape and the whole lotta hoopla.
Easy, isn’t it?
A fit finder is a tool that is designed to hook your customers with the right fit as simply and effortlessly as possible. It makes shopping for the right fashion a piece of cake and also enhances the customer experience.
5 Benefits of Using a Fit Finder for Your E-commerce Business
In 2023, online fashion sales are set to reach a total of $898bn from $668bn in 2021. By 2025, that value is said to reach $1.2 trillion. That’s big! So, now is the perfect time to entice consumers to build a loyal base. And fit finders can help you out. How? Look at the top benefits it offers!
Reduced Returns and Exchange
How many times have you returned or exchanged an item due to fit issues? Most probably a plethora of times!
Today, the average e-commerce return rate is somewhere around 20-30%, and size issues seem to be on top of the list. But when you have a fit finder by your side, you can curb this complication.
The tool easily provides personalized size recommendations, which are based on individual measurements and preferences. So, there is no going wrong there.
When your customers select items that are a perfect fit, the chances of them opting for a return or an exchange also go down significantly.
Elevated Customer Experience
Shopping is almost therapeutic, and a massive 63% of all buying journeys begin online. But then, if finding the right fit and style feels like a hassle-some process, your customer is more likely to quit the process in between and move on to a different e-commerce store.
But with a fit finder, you can offer a convenient and seamless shopping experience to your customers by guiding them towards products that are perfect for them.
Your shoppers will truly appreciate this assistance, and it can result in higher customer satisfaction. So, the likelihood of repeat purchases will also go up.
Enhanced Customer Confidence
Imagine you run an online shoe store. A new customer comes to your website in search of running shoes but is apprehensive due to the sizing issues. However, he sees that you have a seamless process, thanks to the fit finder, and decides to give it a go.
The product he receives fits him perfectly well, offering the level of comfort he desires. So, this purchase boosts your customer’s confidence in you and solidifies his loyalty.
With a fit finder, your customers will no longer have to struggle with sizing and fit issues. When they understand this, it only increases their trust in your e-commerce store and helps you stand out as a reliable brand.
Provides Data-Driven Insights
We live in a data-driven era. So, if you don’t leverage it to boost your business, you are truly missing out.
Fit finders collect valuable data on customer preferences and sizing patterns. How will this help? Well, you can use the data for inventory management, product development, and even to curate robust marketing strategies.
Taking a data-driven approach lets you tailor your offerings to meet your customer needs to the T.
Competitive Advantage For Your Brand
Let’s say there are two stores, A and B, in your vicinity. Both promise a gorgeous range of cocktail dresses, perfect for an event you have to attend. In A, you spend hours browsing through a wide range of products. While a few dresses fit you, others are either too big or small. Here, you are tired, frustrated, and maybe even move on without making a purchase.
The next day, you visit store B. They show you a beautiful collection curated as per your fit. You don’t have to try it all because they are the right size and fit you like a glove. You choose the one you love and are done shopping for a lovely dress in no time. Let’s just say store B won a customer for life!
This is what the tool can do for you. It helps you gain a competitive edge by providing your consumers with a superior shopping experience without any hassles.
It will not only attract new customers but will also help you outshine your competitors who don’t use this tool. Finally, happy customers are more likely to recommend your store to their family and friends, enhancing your consumer base.
How To Implement a Fit Finder In Your E-Commerce Business
Now that you know all the benefits of Fit Finder, you probably want to get started immediately. So, take a look at how you can implement the sizing tool into your Shopify e-commerce business easily.
Look For The Best Solutions
Do your research. While a fit finder is an innovative and practical tool, you need to look for providers with a successful track record. So, start by looking for the best solutions in the market. KiwiSizing is among the best options that provide accurate sizing recommendations for your Shopify store with the power of machine learning. There are more to choose from.
Once you have narrowed down a list of providers, it is time to evaluate them based on accuracy, ease of integration, pricing, customer support, etc.
Is There Room For Customization?
When deciding on a service provider, it’s important to choose one that offers seamless integration and customization. Let’s say you decided to choose a third-party vendor like KiwiSizing, they usually come with customization options to be able to match your brand’s look and feel. Be sure to check for this when you’re making a decision.
Don’t Forget To Gather Data For Analysis
Next, make sure you collect data on the customer’s preferences and styling trends. This is vital because it will help you fine-tune the app’s algorithm for better accuracy.
Ensure Customer Input Is Easy
Even if fit finders can do wonders, it won’t help you if the interface is not user-friendly. It should be easy for your customers to enter their preferences and style choices and navigate around it.
Always Test It Out
Before rolling out anything new to your customers, it is crucial to test the tool. See for yourself if it offers a smooth user experience. Put yourself in your customer’s shoes and see what works and what doesn’t. Address any bugs or issues during the testing phase.
Spread The Word
Once you have made sure your fit finder is a part of your e-commerce store, let your customers know about it. For instance, you can make use of social media channels, or there can also be a pop-up on the website to make your customers aware of its availability.
Tips To Maximizing Fit Finder’s Benefits
So, you have integrated a fit finder into your e-commerce website. Then what? Do you wait for it to work its magic? Well, no! Once the tool is integrated, you learn how to use it to the fullest and maximize its benefits. Take a look!
Promote The Tool’s Visibility
If your customers do not know about it, how will they even use it?
To reap the benefits of this tool, your customers must know everything about it. Here’s how you can elevate its visibility.
- Place the tool prominently on your homepage while making sure that it matches the aesthetics.
- Display the tool directly on product pages near the sizing options so customers find it easily.
- Maybe include a reminder about the tool during the checkout process so your customers can make sure they are buying the right fit.
- Use channels such as social media and email marketing to talk about this new innovative tool available on the website.
- Showcase reviews and testimonials of customers who have used the tool and find it very useful.
- Use pop-ups and overlays to talk to your customers about the tool’s availability.
Educate Your Audience
Okay, so your customer knows all about your fit finder? But do they know how to use it?
Remember, not everyone is tech-savvy, and that’s normal. To make it easier for them, you can create informative content such as blog posts, short videos, and even reels to ensure the tools are used effectively.
Responsive Customer Support
Maybe your customers have seen snippets of the tool and reached out to customer support for more information. Here, you need a team who can provide expert assistance with fit finder-related questions to guide your shoppers in the right direction.
Cross Selling Recommendations
Fit finders not only help with an elevated customer experience but also help you improve your revenue with cross-selling.
When you understand customer preferences and style choices, you can intelligently suggest a complementary product that fits well.
Let’s say your customer is browsing for a pair of slim jeans. You can implement the ‘Frequently Brought Together’ strategy and show matching tops and accessories to complement the jeans.
Embracing the right cross-selling product by leveraging a fit finder’s capabilities can enhance customer satisfaction along with profitability.
Segmented Email Campaigns
You can always divide your email list into users and non-users of the tool. This can help you introduce non-users to all the exclusive benefits they are missing out on. And for the users, you can send enticing personalized recommendations. The targeted approach improves the relevance of your emails and even drives engagement.
Integrate With the Return Process
Jump on this savvy move where you integrate a fit finder with the return process. If a non-user of the tool is making a return, you can reach out to them via emails and even phone calls to introduce them to your fit finder and explain all the benefits.
You can also sweeten the deal with their first return and offer free returns or discounts on the next purchase to ensure they try out the tool for a seamless shopping experience.
Incentivize the Fit Finder Usage
You know how wonderful the tool is and how it can elevate your customer’s shopping experience. But sadly, not everyone wants to try new things. Here, what you can do is offer first-time special discounts and exclusive access if they are using the tool. It will surely motivate your shoppers to jump on the bandwagon.
Ready To Revolutinize Your Customer’s Shopping Experience?
Using a fit finder to stand out is not just the need of the hour but also a strategic move. When you leverage this innovative tech, you can easily give your consumers a superior shopping experience. It also ensures shopping efficiency and customer satisfaction and helps you gain a competitive edge. All this comes together to help you build a long-lasting, loyal customer base.
How does a fit finder work?
With this tool, you are able to deliver personalized shopping experiences and accurate fit recommendations that make online buying easy and time-saving. This tool collects customer preference and then cross-references it with the product information to generate perfect size fit recommendations, whether it is clothing or footwear.
How do you use a fit finder?
The tool will ask you to input your age, weight, height, waist size, etc. It may also ask you to select your body type, such as slimmer or curvy. Once you have filled in all the information, you will have personalized recommendations that will not only fit you well but also look good on you. Most websites also save this information, so you don’t have to input the same thing every time you visit.
How can I know my size online?
If the website doesn’t have a fit finder, you can always measure yourself using a measuring tape to understand the right fit and take a look at the chart they have provided to check which size fits you well.